Community Engagement and Social Impact

Out-of-home (OOH) is the last mass reach media broadcasting advertisers’ messages to millions of people every day. Thanks to the increased creative and dynamic capabilities of digital OOH, our digital displays can also deliver important information to citizens in real time, providing a unique, timely and often vital communications channel for cities and communities to reach their people.

Clear Channel is an active participant and champion of the communities we serve by working on projects that go beyond our advertising estate. Our infrastructure is a very real and a physical part of the communities we serve. For Clear Channel, we look to partner with governmental and non-profit organizations, as well as work closely with client on campaigns that share our values to make a positive contribution to society.

  • Through partnerships with the Ad Council and Project Yellow Light CCOA has posted PSAs on hundreds of printed billboards and over 1,200 digital billboards. The most recent campaign was about the dangers of distracted driving, including texting and driving (Read more).
  • Through partnerships with The Drug Enforcement Administration and the Chicago Crime Commission CCOA posted campaigns regarding the prescription opioid, heroin and fentanyl epidemic (Read more).
  • Clear Channel Spain has developed for the first time an awareness campaign that provides real time information about ultraviolet radiation for citizens. This information uses external data sources to obtain minute-by-minute and specific data for each point in the city at all times. (Read more)
  • Clear Channel Norway granted one year of free outdoor advertising in our digital space to the winner of the Local Heroes Competition. The winner we sponsored, Violence and Abuse line in the Crisis Center Secretariat, is a helpline that victims or relatives can call anonymously for assistance. (Read more)
  • The State Blood Donor Center (VADC) in cooperation with the outdoor advertising company Clear Channel Latvia and the creative agency Tribe has implemented an outdoor advertising campaign “Donate from the heart!”, which will invite residents to pay attention to the need to donate blood. (Read more)
  • Clear Channel Denmark contributed to a campaign to support an AIDS fund and HIV research. In collaboration with the AIDS Foundation and Lauritz.com, we donated a 4-week campaign on our digital network, as part of a larger charity auction in favor of the AIDS Foundation's work. (Read more)
  • Clear Channel Sweden lent its digital billboards to help Stockholm’s homeless find their nearest shelter through new innovative technology. The Out of Home Project sees ad content from Clear Channel’s digital billboards replaced with directions to the nearest homeless shelter when the temperature drops to freezing conditions, helping to protect the homeless from cold weather. (Read more)

Safety Efforts and Collaborations

Clear Channel use our billboards to communicate emergency information to the mass public instantly.

  • Through a partnership with the Outdoor Advertising Association of America (OAAA), the U.S. Department of Justice, and the National Center for Missing and Exploited Children (NCMEC), Clear Channel Outdoor uses its media across the country to help recover abducted children through the distribution of AMBER Alerts
  • Through partnerships with Federal and local law enforcement agencies, our billboards have led to the direct apprehension of 49 fugitives
  • Clear Channel and Polaris have forged a national partnership to combat human trafficking with campaigns in cities across America. Polaris is a leader in the global fight to eradicate modern slavery. We launched our first anti-human trafficking campaign alongside Polaris in Philadelphia in 2012, and has since supported campaigns with Polaris and/or local partners in Baltimore, Iowa, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New Jersey, New York, Phoenix, San Francisco, Seattle, and across the state of Texas. Campaigns drive calls to the hotline, including tips and requests by victims for help. (Read more)