Dacor Gets Cooking as Official Kitchen Appliance Provider at Westgate City Center
Premium Performance Kitchen Appliance Maker to Outfit First 580 New Condominium Units Soon To Be Under Development at Westgate
NEW YORK--(BUSINESS WIRE)--
Clear Channel Branded Cities, a division of Clear Channel Outdoor, today announced a three-year branding and integration contract with Dacor to become the Official Kitchen Appliance of Westgate City Center, by providing appliances for 580 condominiums soon to be under construction, along with comprehensive marketing platform with activation at Westgate events like New Year's Eve, and activities surrounding professional football, auto racing, and more. Westgate City Center, recent host to Super Bowl XLII, is a unique entertainment, shopping, dining and residential destination in Glendale, Arizona.
Dacor will provide a selection of design savvy and innovative wall ovens, refrigerators, dishwashers and microwave units for the first phase of development at Westgate Living, Westgate City Center's cutting-edge new urban residential district, scheduled to begin construction this fall. Westgate Living has constructed a fully-functional showroom for Dacor cooking and grilling demonstrations, celebrity chef appearances and corporate events in an intimate setting.
"We see the residential products being offered by Westgate Living as a strategic opportunity to integrate our premium appliances at a development that is a terrific match for our lifestyle-centric brand," said Elaine Chaney, Senior Vice President of Marketing and Sales at Dacor. "Westgate has already proven itself as a magnet for our customers."
Additionally, the partnership allows Dacor to host six Culinary Shows per year in conjunction with other Westgate events in order to showcase its appliances to the community. Finally, Dacor will have a long-term signage position in the Events Plaza to promoting the brand in this high traffic area that is central to Westgate activities.
The first residential offering by Westgate Living is The Majestic, a stylish 10-story Art Deco building that will offer 181 state-of-the-art condominiums ranging from penthouses, tower condos and townhouses. Residents of The Majestic will be surrounded by unparalleled amenities including NFL and NHL sports events and live music performances just beyond their doorsteps.
"We're thrilled to welcome Dacor to the roster of Branded Cities partners," said Chris McCarver, Clear Channel Branded Cities General Manager. "This brand is an ideal match for our Westgate development because both Dacor and the condos they will complement are focused on providing an optimal lifestyle experience for residents. We couldn't be more pleased."
Dacor represents the first residential-integration partner for Westgate. Previous partners, such as Nissan NA (Official Automobile) and Qwest Communications (Preferred Voice Data & Video Partner), have concentrated on Westgate's consumer and B2B audiences.
"The more we have the privilege of working with Dacor's people and products, the more pleased we are to welcome them to the family," said Reid Butler, President of Urban Communities, the residential development division of The Ellman Companies, developer of Westgate. "They're a perfect fit with our vision for our condominiums at The Majestic."
Clear Channel Branded Cities has successfully positioned Westgate City Center as a media magnet, contracting over 50 years worth of advertising commitments in its first year of operation.
Phase One of the project already includes over 30 media signs as large as 100 feet in height, and a full-motion LED screen spanning 1500 square feet, unveiled this winter in Water Dance Plaza at Westgate. Westgate spectacular signage represents the largest collective grouping of media structures outside of Times Square in New York City. Anchors Jobing.com Arena and the University of Phoenix Stadium are helping establish Westgate as the premiere mixed-use development in the United States.
About Dacor
Founded in 1965, Dacor is the innovator of the most stylish, luxury appliances that provide the optimum ownership experience for people who are passionate about the details of cooking. The company has introduced many industry firsts including an infrared ceramic gas broiler inside an electric Pure Convection(TM) self-cleaning oven, an outdoor grill with built-in halogen lights, and the world's only 30" dishwasher. Based in Diamond Bar, Calif., Dacor offers a complete line of luxury consumer appliances that includes ranges, wall ovens, cooktops, warming ovens, microwaves, dishwashers, ventilation hoods, built-in coffee systems, refrigerators, beverage centers, wine stewards and outdoor grills.
About Westgate City Center
Westgate City Center is a super-regional mixed-use urban development that includes: the Jobing.com Arena; the University of Phoenix Stadium (home of the Arizona Cardinals, the Tostitos Fiesta Bowl, the 2007 & 2011 BCS National Championship Games and the 2008 NFL championship game); a 320-room Renaissance Hotel; and an 80,000-square-foot convention center. Westgate's first mixed-used phase of retail and office opened in November 2006 and includes a 4,000-seat 20-screen AMC Multiplex Cinema.
Upon completion, Westgate will include up to 8 million square feet of retail, entertainment, restaurants, office, residential (2,200 condominiums, lofts, flats and apartments) and five hotels, making Westgate one of the largest commercial real estate developments in North America. Estimated cost for the complete build out of Westgate is approximately $1.5 billion, and Westgate is projected to attract approximately 26 million visitors annually.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in 49 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor Holdings
Released April 14, 2008
