Clear Channel Outdoor to Present at 2011 Global Retail Marketing Association Leadership Forum
National Account Executive Tim Prutow to Showcase the Power of Out-of-Home Marketing for the Retail Sector, Based on Research by MarketShare
ST. PETERSBURG, Fla.--(BUSINESS WIRE)-- Clear Channel Outdoor (NYSE: CCO):
Tim Prutow, National Account Executive of Clear Channel Outdoor (NYSE:
WHO: CCO), the world's largest outdoor advertising company with close to one
million displays in 45 countries across five continents.
Tim Prutow will present a special sponsored session detailing the
marketing benefits of Out-of-Home (OOH) for the retail sector at the
2011 Global Retail Marketing Association (GRMA) Leadership Forum, an
WHAT: exclusive GRMA member event that brings the retail industry's top
senior marketing and advertising executives together with their
counterparts from leading media, agencies and solution providers for
the purpose of executive level education, inspiration, best practices
exchange and intimate networking opportunities.
During this session, Prutow will present findings from a report
released by Clear Channel Outdoor and MarketShare entitled,
"Out-of-Home Advertising and the Retail Industry," and a special case
example showcasing the incremental sales results that a typical mature
Big Box retailer would experience from increasing its OOH spending.
Outdoor advertising is an extremely effective marketing platform for
retail companies, offering the ability to strengthen brand image with
striking images and connect with consumers on the go, capturing their
WHY: attention close to retail locations with tailored messages. Prutow will
examine how OOH fits into the ideal media mix and works synergistically
with TV, radio, print, and online to increase sales, profit and return
on investment (ROI).
WHEN: Thursday, May 12 at 3:00 p.m. EST
Don CeSar Beach Resort
WHERE:
St. Petersburg, Florida
Source: Clear Channel Outdoor Holdings
Released May 11, 2011