CORRECTING and REPLACING Drive the Arts. Buy the California Arts License Plate.
Clear Channel Outdoor California Joins California Arts Council to Support "Million Plates Campaign for the Arts"
Goal of One Million California Arts License Plates on California Roads Would Provide $40 Million Annually for Arts Programs for Children and Communities State-wide
LOS ANGELES--(BUSINESS WIRE)-- Please replace the release with the following corrected version due to multiple revisions.
The corrected release reads:
DRIVE THE ARTS. BUY THE CALIFORNIA ARTS LICENSE PLATE.
Clear Channel Outdoor California Joins California Arts Council to Support "Million Plates Campaign for the Arts"
Goal of One Million California Arts License Plates on California Roads Would Provide $40 Million Annually for Arts Programs for Children and Communities State-wide
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) today joined with the California Arts Council to announce the outdoor advertising industry leader's proud support for the "Million Plates Campaign for the Arts" and the drive to raise more than $40 million in annual support for California's funding-constrained arts organizations through sales of the California Arts License Plate.
Designed by renowned California artist Wayne Thiebaud in 1994, proceeds from sales of the California Arts License Plate currently account for two thirds of the state's public arts funding. The California Arts Council is squaring its shoulders to California's budget crisis with this innovative campaign to restore public funding for the arts one driver at a time.
"Every driver in our state has the power to restore crucial arts education programs to our schools and communities by purchasing an Arts License Plate at Artsplate.org," said California Arts Council Chair Malissa Shriver. "It is imperative that we restore funding for the arts and return arts education to the curriculum to better prepare our students for jobs in California's creative economy."
"There are more than 32 million registered vehicles in California, " continued Shriver. "If just one million of those vehicles had Arts Plates it would generate $40 million a year to support the arts and move our state from dead last in per-capita public arts funding to near the top - where we belong."
Clear Channel will support the Million Plates Campaign with an unprecedented public service program that will display the Arts Council's imagery on more than 100 digital signs throughout California. Industrial Creative, a Los Angeles-based advertising agency that is partnering with the California Arts Council to craft the message and develop a multi-platform promotional campaign, will design the imagery.
"As a media company - creativity that engages our communities is at the heart of everything we do at Clear Channel Outdoor," said Greg McGrath, Group President West Region of Clear Channel Outdoor. "Participating in an innovative solution that enables California's arts organizations to continue inspiring and encouraging creativity is directly aligned with our core mission. And since drivers are the primary target of the Million Plates Campaign, there simply is no better way to engage California's driving community in support of Million Plates than through the compelling medium of outdoor advertising."
Digital billboards have proven to be invaluable community services tools in delivering public service messaging across America. With instantaneous alerts, digital billboards are one of the most effective means for public service communications and for providing emergency messaging of many types. Digital Outdoor offers unparalleled flexibility to advertisers and community organizations, allowing them to adapt their messages to the time of day and market conditions, as well as target specific audiences and geographies.
Annually, Clear Channel Outdoor donates $20 million of outdoor advertising space to assist public safety groups, government agencies and nonprofit organizations in sharing vital public service messages with the community. In Los Angeles, the company has established a variety of partnerships, including the City of Los Angeles, AIDS Project Los Angeles and the Los Angeles Police Department. Among the company's partnerships in San Francisco are the Jr. Giants program through the Giants Community Fund, the San Francisco Opera and the Asian Week Foundation. And in Sacramento, Clear Channel Outdoor has partnered with former California First Lady Maria Shriver to promote Alzheimer's Awareness, donated advertising space to the Sacramento Ballet and helped raise awareness for California's annual Women's Conference, among many other community partnerships.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in 45 countries across 5 continents. In the United States, the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor Holdings, Inc.
Released April 5, 2011
