Clear Channel Outdoor's Digital Transit Shelters Expands from San Francisco to Washington D.C.
Yahoo! "Bus Stop Derby" Campaign Debut in San Francisco on North America's Largest Outdoor Network of Interactive Touch Screens
High Definition Digital Transit Displays Likely to be Seen More Than 74,000 times a Day in Washington D.C.'s Highest Traffic Destinations
PHOENIX--(BUSINESS WIRE)-- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) has enjoyed an overwhelmingly positive reception for its digital transit shelter network launches in San Francisco and Washington, D.C.
In San Francisco, the first-of-their-kind interactive digital transit shelters feature robust 72" LCD touch screens, which represent the largest outdoor interactive touch screens in use today and allow consumers to not only view but also interact with the content. Twenty new interactive digital shelters have been installed on major public transportation routes in San Francisco with plans for further expansion in both the Bay Area and other markets in 2011.
Separately, a network of ten digital transit shelters have launched in high trafficked locations surrounding downtown Washington, D.C. The digital transit network displays five twelve-second spots every minute over a 24-hour rotation, guaranteeing exposure 74,000 times a day. The network reach will exceed 744,204 Adults 18+ EOI weekly.
"These new transit shelter displays offer the highest level of creative opportunities for advertisers to truly engage and interact with local consumers with endless campaign possibilities," said Ron Cooper, CEO of Clear Channel Outdoor Americas. "Beyond advertisers, these digital transit shelters provide public agencies with new community service tools to deliver public service messaging in real time."
Over 150,000 Game Plays in First Nine Weeks for San Francisco Network
Yahoo! is the first advertiser to create a campaign exclusively for the interactive touch screen shelters. Coined the Yahoo! Bus Stop Derby (www.busstopderby.com), the campaign is running in 20 high traffic locations throughout San Francisco until January 28, 2011. The Yahoo! Bus Stop Derby campaign uses interactive games to showcase Yahoo!'s mobile app offerings to San Francisco residents and commuters, many of whom spend their down time at transit shelters using smartphones to get information and stay connected on the go.
In the nine weeks since the campaign launched over 150,000 game plays have been initiated. Obscura Digital and Clear Channel Outdoor created a groundbreaking reporting system, to collect real time data. Interaction data has the ability to prompt dynamic adjustments to the content, creating a more effective campaign. With Yahoo!, the reporting system measured game play, time, location, usage trends and click streams.
The San Francisco bus shelter network delivers free Wi-Fi access to the surrounding area, creating tremendous opportunities to deliver a new level of creativity in integrating the Outdoor advertising medium with mobile and social media. Furthermore, the state of the art touch screens have been developed to withstand harsh outdoor elements including rain, direct sun and temperature variations.
The first-of-its-kind interactive digital transit shelter campaign was launched in partnership with Yahoo!, Goodby, Silverstein & Partners, the City of San Francisco, ACNE Production and Obscura Digital. Kinetic orchestrated the media buy with Clear Channel Outdoor for the Yahoo! program.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in 45 countries across 5 continents. In the United States, the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor Holdings
Released January 20, 2011
