Clear Channel Outdoor to Develop World Class Display Signage for San Antonio International Airport, Henry B. Gonzalez Convention Center and the Alamodome
Program Aligns Three Venues' Support of Tourism and Economic Development with Technologically Advanced Advertising Showcase
SAN ANTONIO--(BUSINESS WIRE)--
Visitors to the San Antonio International Airport, the Henry B. Gonzalez Convention Center and the Alamodome will soon be informed and entertained with a dynamic new "Community Showcase" advertising program. Clear Channel Outdoor (NYSE:CCO) today announced it has been selected to partner with these venues to create a high-tech display signage program that will enable businesses to reach a highly valuable demographic of millions of visitors and residents who utilize these expanding facilities annually.
"We are very pleased with the proposal submitted by Clear Channel Outdoor, which met our goal to create a world class display signage program," said Mark Webb, Aviation Director of San Antonio International Airport. "We look forward to embarking on this partnership and to the impressive welcome that the new community showcase advertising program will deliver."
Selected as a result of an Airport request for proposal, Clear Channel Outdoor's San Antonio Division and newest affiliate company, Interspace Airports, are developing a benchmark program that will utilize modern technology to optimize advertising effectiveness while minimizing visual clutter. Specifically, the program will provide marketing strategies for local businesses, corporations, and attractions, and will largely expand visitor services -- the aesthetic highlight of which will be a state-of-the-art digital information and advertising pathway connecting the venues, and featuring a framework that will be artfully constructed with a combination of stone, weathered copper, wood and glass.
Phil Hardberger, Mayor of San Antonio, commented, "The Airport is the front door of the San Antonio region and the Convention Center and Alamodome are at the heart of Downtown. The new advertising program will tie all three venues together and support tourism and economic development with technology, associated themed designs and information points for visitors."
Clear Channel Outdoor Interspace Airports is well known for its innovation and design as well as local and regional marketing ability. Their airport programs have won 10 of the 13 airport advertising awards given over the past seven years by Airports Council International (ACI-NA), the largest organization of airport professionals in North America.
"Showcasing the region's unique personality and offerings by using cutting edge design and display equipment as a canvas is an ideal way to enhance the images of local brands," said Blake Custer, President of the San Antonio Division of Clear Channel Outdoor. "We appreciate this opportunity to implement an unmatched advertising forum designed to maximize the value of San Antonio businesses' advertising investment."
Clear Channel Interspace and Clear Channel Outdoor San Antonio representatives will be setting appointments shortly to meet with area businesses and show off the new designs and advertising opportunities. For more information, please call Cheryl Anders at 1-800-648-8437 extension 267 or Danny Berry 1-210-227-3451.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor
Released June 5, 2007