Dan Levi Named Chief Marketing Officer for Clear Channel Outdoor Americas
Digital Marketing Veteran Will Advance Company’s Digital Integration Capabilities, New Partnerships and Ad Sales Strategies
NEW YORK--(BUSINESS WIRE)-- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced it has hired Dan Levi as Chief Marketing Officer for Clear Channel Outdoor Americas (CCOA). Reporting to CCOA Chief Executive Officer Scott Wells, Levi will lead the organization’s overall marketing strategy and execution in support of the company’s vision of enabling advertisers and brands to captivate audiences wherever they are.
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Dan Levi joins Clear Channel Outdoor Americas as Chief Marketing Officer (Photo: Business Wire)
Levi brings deep expertise in developing digital marketing strategies and has a proven track record of driving significant revenue growth, developing brands and creating opportunities for B2B and B2C marketing organizations. He joins CCOA from Levi Media Advisory, a consulting company he founded to advise businesses at the intersection of media, advertising, technology and marketing.
“Starting my own business is something I’ve always dreamed of, and running Levi Media Advisory has been a fantastic experience,” said Dan Levi. “However, as technology continues to dramatically change the media landscape, the opportunity at Clear Channel Outdoor Americas presented a phenomenal personal and professional challenge that I frankly couldn’t resist. Clear Channel is poised for strong growth; we have the creative talent, media capabilities and commitment to innovation to provide clients with unparalleled advertising and marketing solutions. I am excited to join them in leading this radical evolution in advertising and location-based marketing.”
At CCOA, Levi joins a senior leadership team that has a strong mix of traditional and digital expertise, including Erika Goldberg (Patch, NBCU); Bob McCuin (Townsquare, iHeartMedia); and Andy Stevens (Share This, AOL). Prior to launching his own firm, Levi was Chief Marketing Officer at Captivate, a digital place-based media network. He previously held senior-level digital marketing positions at companies including Zoom Media and Monster Worldwide. He brings a breadth of media marketing experience that will help CCOA leverage both its traditional and digital assets to push the boundaries of out-of-home campaigns and location-based advertising programs.
“Dan has a remarkable ability to develop strategies that drive tangible results for advertising partners and has a keen sense of how to translate new technologies into new opportunities in the media industry,” said Wells. “I’m glad we could offer him a compelling reason to step back into the corporate world. He will be instrumental in helping us find new and creative ways to drive revenue.”
As Chief Marketing Officer at Captivate, Levi led the digital place-based media network’s marketing, research, programming and creative departments. Notably, he spearheaded the strategy of integrating Captivate with digital advertising technologies, including programmatic ad exchanges, dynamically updated digital content and mobile engagement platforms. He also supervised industry-leading market research and negotiated mutually beneficial partnerships for Captivate with top media and technology organizations including The Wall Street Journal, Tribeca Film Festival and xAd.
Prior to Captivate, Levi was Senior Vice President of marketing and research at Zoom Media, where he led marketing, research, public relations, online marketing and corporate partnerships for the media company. He also held senior positions at Monster Worldwide, where he was Chief Marketing Officer for the Internet Advertising Division and World Wresting Entertainment as the Senior Vice President of Marketing for over three years. Levi has a deep background in cable television, having held multiple marketing positions at MTV for over 10 years. He holds a BS in Marketing from Penn State University and lives in Brooklyn, NY.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is one of the world’s largest outdoor advertising companies with more than 640,000 displays in over 40 countries across Asia, Australia, Europe, Latin America and North America. Reaching millions of people monthly, including consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor enables advertisers to engage with consumers through innovative advertising solutions. Clear Channel Outdoor is pioneering the integration of out-of-home with mobile and social platforms, and the company’s digital platform includes over 1,200 digital billboards across 38 markets in North America and over 5,000 digital displays in international markets. More information is available at www.clearchanneloutdoor.com and www.clearchannelinternational.com.
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Jason D. King, 212-812-0064
Source: Clear Channel Outdoor Holdings
Released October 8, 2015