Clear Channel Outdoor Launches Two New Digital Billboards in Minneapolis Metro, Reaching 1.3 Million People Monthly
New Advertising Options in Burnsville Enhance Advertising for Local Businesses and Display Public Safety Messages
Minneapolis, MN -- February 19, 2013 – Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) one of the world's largest outdoor advertising companies, today announced the launch of two new digital billboards in the city of Burnsville, Minnesota which will expand opportunities for local advertisers, enabling them to reach more than 1.3 million people each month.
The digital billboards are located on Interstate 35 West in Burnsville near the junction with Highway 13, which is a major hub for commuters heading to and from downtown Minneapolis. It's also a key transit route to local points of interest, including the Burnsville Shopping Center, Burnsville Performing Arts Center, Buck Hill Ski Resort, Minnesota Zoo, Valleyfair Amusement Park and Mystic Lake Casino. In addition, Burnsville is the headquarters for the Minnesota Valley Transit Authority, a regional bus hub for the southern metro suburbs.
The new digital billboards offer the approximately 2,500 local area businesses a unique opportunity to reach a significant audience each day and encourage consumers to purchase their goods and services. By leveraging the digital billboards' easy-to-update platform, Minnesota businesses can quickly adapt messages with timely promotions targeting commuters and visitors. The city of Burnsville will also be able to use these capabilities to promote the city and its events and also to display critical public safety messages during times of emergency or severe weather conditions.
"Clear Channel Outdoor has enabled Minnesota companies to more easily reach their customers and grow their businesses which in turn will be good for job creation and the overall economy, "said Susan Adams Loyd, President of Clear Channel Outdoor – Minneapolis/St. Paul. "With its robust retail sector, proximity to most major shopping areas, and new commercial and residential developments, Burnsville is a thriving community. We are pleased to extend our digital network to this important south metro corridor."
About Clear Channel Outdoor Holdings (CCO)
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest outdoor advertising companies reaching more than half a billion people across the globe every month. CCO works with advertisers to create inspiring out-of-home advertising campaigns, enabling brands to meet and engage people when they're out and about. A growing portfolio of 750,000 displays is currently made up of 650,000 displays in 28 countries in the International division across Asia-Pacific, Europe, and Latin America; and 109,000 displays in the United States and Canada, covering 48 of the 50 largest U.S. markets. These displays span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. Advertisers can also enjoy access to an unrivalled international network offering in excess of 4,500 digital billboards worldwide including over 1,000 in the U.S.
/PRNewswire -- Feb. 19, 2013/
SOURCE Clear Channel Outdoor Holdings, Inc.
Released February 19, 2013