Memphis Mayor A C Wharton, Jr. Uses Digital Billboards to Promote the Memphis Gun Down Campaign to Reduce Senseless Gun Violence
Clear Channel Outdoor Billboards Supporting Mayor's Anti-gun Plan Focused on Making Memphis' Streets Safer, Especially for Kids
New York, NY, February 12, 2013 – Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), one of the world's largest outdoor advertising companies, today announced that Memphis Mayor A C Wharton, Jr. will use four of its digital billboards to encourage community involvement with the Memphis Gun Down Plan. A top-priority initiative for the Mayor, Memphis Gun Down is focused on ending the cycle of senseless shootings and violence, with the goal of transforming Memphis with safer and more vibrant neighborhoods.
The digital billboards, located on interstates near exits to areas with high gun-violence, are featuring creative that promotes the anti-gun plan's "Enough" tagline and the countdown to the launch of its interactive website http://memphisgundown.org, which is scheduled for Sunday, February 17th.
"Memphis' gun violence rate exceeds that of the national average and my Memphis Gun Down Plan is a roadmap to ignite positive change in our city," said Mayor Wharton. "With the ongoing involvement from members of the community at all levels –law enforcement officials to social service providers and educators to children and parents - I am confident that this plan can succeed in transforming Memphis into a safe, beautiful and prosperous city. We are happy to be working with Clear Channel Outdoor to get the community involved with this program and the positive impact it will have in the coming months."
"Clear Channel Outdoor supports Mayor Wharton for championing a program to make Memphis safer, especially for our children," said Don Nolan, president and general manager of Clear Channel Outdoor's Memphis division. "We are honored to participate in the mayor's initiative and to lend the power and targeted reach of our digital billboards to spark community involvement for ending gun violence and protecting the people of Memphis."
For more information about getting involved with Gun Down Memphis, please visit: http://www.memphistn.gov/DetailsPage/tabid/87/ArticleID/84/ENOUGH-Memphis-Gun-Down-Plan.aspx
About Clear Channel Outdoor Holdings (CCO)
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest outdoor advertising companies reaching more than half a billion people across the globe every month. CCO works with advertisers to create inspiring out-of-home advertising campaigns, enabling brands to meet and engage people when they're out and about. A growing portfolio of 750,000 displays is currently made up of 650,000 displays in 28 countries in the International division across Asia-Pacific, Europe, and Latin America; and 109,000 displays in the United States and Canada, covering 48 of the 50 largest U.S. markets. These displays span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. Advertisers can also enjoy access to an unrivalled international network offering in excess of 4,500 digital billboards worldwide including over 1,000 in the U.S.
SOURCE Clear Channel Outdoor Holdings, Inc.
Released February 12, 2013