Strike a Pose with Santa Claus: Clear Channel Airports Teams up with Southwest Airlines and Windows to Present “The Picture Perfect Holiday”
19 Clear Channel Airports Across the U.S. Commit to Making the Holiday Travel Experience Jollier
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO):
Southwest Airlines and Windows will offer free holiday photos to air travelers passing through 21 airports nationwide - 19 of which are Clear Channel Airports', as part of their "The Picture Perfect Holiday" campaign. (Photo: Business Wire)
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WHO: |
Clear Channel Airports (CCA), the world’s leading marketer of airport advertising and a division of one of the world’s largest outdoor advertising companies, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), in conjunction with Southwest Airlines Co., the nation's leading low-fare carrier, and Windows® by Microsoft, the premier operating system for personal computers. |
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WHAT: |
Beginning December 13th, Southwest Airlines and Windows will offer free holiday photos to air travelers passing through 21 airports nationwide – 19 of which are Clear Channel Airports’, as part of their “The Picture Perfect Holiday” campaign. The campaign, which Clear Channel Airports is helping bring to life, has both in-airport and online elements developed to provide the quintessential family memory: a photo with Santa. |
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Travelers can stop by one of Santa's workshops – a custom built 15x15 display area with a holiday-themed backdrop and interactive kiosks – in select Southwest Airlines gates to have their photo taken with Santa. Once a photo is taken, a “Windows 7 Elf” will guide travelers through an online experience to edit, share, and store their photos using free tools from Windows Live and Windows 7. Families will be able to print a copy of their photo at the airport, or visit www.freeholidayphotos.com to retrieve and share their photos online. There’s even an opportunity to produce reprints of the Santa photos or create customized holiday cards with your own photos within the site. |
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WHY: |
With its unique OOH marketing resources and its vast network of airports throughout North America, Clear Channel Airports engages travelers with an immersive brand experience and creates impressions that transcend traditional display boundaries. The partnership is representative of the creative possibilities for advertisers and marketers interested in integrating brand messaging into a highly effective and engaging experience. | |||
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WHEN: |
The campaign launches on Tuesday, December 13th and runs through Saturday, December 24th. | |||
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WHERE: |
The “Picture Perfect Holiday” creative will appear in the following CCA airports: |
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- Austin-Bergstrom International Airport (AUS)
- Chicago Midway International Airport (MDW)
- Denver International Airport (DEN)
- Detroit Metro Airport (DTW)
- Fort Lauderdale-Hollywood International Airport (FLL)
- General Mitchell International Airport (MKE)
- Lambert-St. Louis International Airport (STL)
- Logan International Airport (BOS)
- Louis Armstrong New Orleans International Airport (MSY)
- Nashville International Airport (BNA)
- Norman Y. Mineta San Jose International Airport (SJC)
- Oakland International Airport (OAK)
- Philadelphia International Airport (PHL)
- Phoenix Sky Harbor International Airport (PHX)
- Sacramento International Airport (SMF)
- San Antonio International Airport (SAT)
- San Francisco International Airport (SFO)
- Seattle-Tacoma International Airport (SEA)
- Tampa International Airport (TPA)
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50102399&lang=en
Clear Channel Airports
Faith Roland, 800-628-6800
faithroland@clearchannel.com
or
Brainerd
Communicators, Inc.
Nancy Zakhary, 212-986-6667
nancy@braincomm.com
or
Clara
Pyo, 212-986-6667
pyo@braincomm.com
Source: Clear Channel Outdoor Holdings, Inc.
Released December 13, 2011
