Clear Channel Spectacolor Encourages New York City to Be "Greater Than AIDS"
Targeted Messages on SpectacolorHD Digital Billboard in Times Square to Fight AIDS Stigma, Raise Community Awareness & Encourage Testing
Clear Channel Outdoor (NYSE: CCO):
Clear Channel Spectacolor, the U.S. market leader in spectacular sign
displays and a division of the world's largest outdoor advertising
company, Clear Channel Outdoor (NYSE: CCO), and Greater Than AIDS, a
WHO: national campaign developed by the Henry J. Kaiser Family Foundation, a
non-profit foundation dedicated to major U.S. health care issues, as
well as the U.S. role in global health policy, along with the Black AIDS
Institute, a think tank exclusively focused on acquired immune
deficiency syndrome (AIDS) in Black America.
The U.S. Centers for Disease Control and Prevention (CDC) estimates that
WHAT: more than one million Americans are living with human immunodeficiency
virus (HIV). Of that number, one in five (21 percent) is unaware of
their infection1.
Timed to Monday, June 27th, National HIV Testing Day, the Kaiser Family
Foundation and Black AIDS Institute are teaming up with Clear Channel
Spectacolor to unveil a Greater Than AIDSpublic service announcement
(PSA) on Clear Channel's SpectacolorHD digital billboard in Times
Square. Greater Than AIDS is a national movement that responds to the
continuing HIV/AIDS crisis in the United States, with a particular focus
on the severe and disproportionate impact of HIV on Black Americans and
gay / bisexual men. Through a national media campaign and targeted
community outreach, Greater Than AIDS aims to increase knowledge and
understanding about HIV/AIDS and confront the stigma surrounding the
disease. Clear Channel Spectacolor donated time on its billboard to
bring mainstream attention to the AIDS epidemic.
Clear Channel's SpectacolorHD display is a powerful out-of-home (OOH)
platform that captures the attention of more than 500,000 people daily
in Times Square. The Company hopes to leverage that platform on behalf
WHY: of the Kaiser Family Foundation and Black AIDS Institute to raise
awareness about the impact of HIV/AIDS, fight the stigma associated with
HIV and other STDs, and encourage people to protect themselves and get
tested immediately.
Clear Channel Communications is a founding media partner of Greater Than
AIDS, joining the campaign at the time of its launch in 2009. Clear
Channel provides significant donated media space throughout the year for
Greater Than AIDS PSAs on both outdoor, including billboards, transit
shelters, and other formats, in priority markets and across its more
than 90 urban, contemporary and gospel radio stations nationwide.
Clear Channel Spectacolor is proud to support the organizations'
campaign in raising public awareness and offering a clear
call-to-action. Overall, digital billboards have proven to be invaluable
public service communication tools and this latest case highlights the
important and effective role that outdoor campaigns can have in
educating the public.
WHEN: The Clear Channel Spectacolor Greater Than AIDS 30-second spot will run
once per hour on Monday, June 27th.
Set in the heart of New York City's Times Square, the SpectacolorHD
WHERE: board is situated at 47th Street and Broadway, across from Father Duffy
Square.
1 http://www.cdc.gov/hiv/resources/factsheets/us.htm
Source: Clear Channel Outdoor Holdings
Released June 27, 2011