Clear Channel Outdoor to Present at 2011 Global Retail Marketing Association Leadership Forum
National Account Executive Tim Prutow to Showcase the Power of Out-of-Home Marketing for the Retail Sector, Based on Research by MarketShare
ST. PETERSBURG, Fla.--(BUSINESS WIRE)-- Clear Channel Outdoor (NYSE: CCO):
Tim Prutow, National Account Executive of Clear Channel Outdoor (NYSE: WHO: CCO), the world's largest outdoor advertising company with close to one million displays in 45 countries across five continents. Tim Prutow will present a special sponsored session detailing the marketing benefits of Out-of-Home (OOH) for the retail sector at the 2011 Global Retail Marketing Association (GRMA) Leadership Forum, an WHAT: exclusive GRMA member event that brings the retail industry's top senior marketing and advertising executives together with their counterparts from leading media, agencies and solution providers for the purpose of executive level education, inspiration, best practices exchange and intimate networking opportunities. During this session, Prutow will present findings from a report released by Clear Channel Outdoor and MarketShare entitled, "Out-of-Home Advertising and the Retail Industry," and a special case example showcasing the incremental sales results that a typical mature Big Box retailer would experience from increasing its OOH spending. Outdoor advertising is an extremely effective marketing platform for retail companies, offering the ability to strengthen brand image with striking images and connect with consumers on the go, capturing their WHY: attention close to retail locations with tailored messages. Prutow will examine how OOH fits into the ideal media mix and works synergistically with TV, radio, print, and online to increase sales, profit and return on investment (ROI). WHEN: Thursday, May 12 at 3:00 p.m. EST Don CeSar Beach Resort WHERE: St. Petersburg, Florida
Source: Clear Channel Outdoor Holdings
Released May 11, 2011