Here Comes the (Royal) Bride: TLC and Clear Channel Spectacolor to Broadcast the Royal Wedding Live in Times Square
TLC's Multiplatform Promotion Utilizes SpectacolorHD Digital Billboard to Celebrate the Nuptials Across the Atlantic
Clear Channel Spectacolor:
Clear Channel Spectacolor, the U.S. market leader in spectacular sign displays and a division of the world's largest outdoor advertising company, Clear Channel Outdoor (NYSE: CCO), and Discovery WHO: Communications, Inc.'s TLC network, a global brand that features high-quality docu-series and reality-based programming that engages the heart and mind by transporting viewers into the lives of real-life, extraordinary characters. TLC will culminate its week-long Royal Wedding programming promotion WHAT: with the grand finale -- the Royal celebration crosses the Atlantic into the heart of New York City's famed Times Square with the help of Clear Channel Spectacolor. TLC plans to take over the Father Duffy Square area of Times Square to broadcast a pre-show and live coverage of Prince William and Kate Middleton's highly anticipated nuptials on Clear Channel's SpectacolorHD digital billboard. With a live production event featuring on-site activities, such as a TLC's "Say Yes to the Dress" fashion show, on-site weddings of three lucky couples, and a performance by Grammy-winning, multi-platinum singer songwriter Colbie Caillat, Times Square will play host to the ultimate Royal Wedding viewing party. TLC will also be airing four hours of live coverage anchored from London. The Company's SpectacolorHD board, which has the best image quality of any digital billboard in New York City's midtown Manhattan district, is an integral component of TLC's promotional efforts surrounding the widely anticipated ceremony. With its unique out-of-home marketing WHY: resources in major pedestrian destinations such as Times Square, Clear Channel Spectacolor engages consumers with an immersive brand experience and creates impressions that transcend traditional boundaries. The partnership is an example of the realm of advertiser and marketer possibilities for creating highly effective digital brand experiences. Engaging more than 500,000 people daily, Clear Channel Spectacolor's powerful out-of-home (OOH) platform is sure to captivate and entertain pedestrians as onlookers can view the Royal Wedding broadcast comfortably from the best seats on Broadway -- the striking TKTS Booth's ruby-red glass staircase. WHEN: On Friday, April 29th, between 4:30 a.m. and 11:30 a.m. (ET). WHERE: Set in the "Crossroads of the World," the SpectacolorHD board is situated at 47th Street and Broadway, across from Father Duffy Square.
Source: Clear Channel Outdoor Holdings
Released April 25, 2011