Clear Channel Outdoor Campaigns Honored with MediaPost Digital Out-of-Home Awards
Yahoo! Bus Stop Derby Recognized with Two Awards and Named Best in Show; Intel Smart TV Acknowledged as the Most Innovative Use of a Digital Out-Of-Home Platform
PHOENIX--(BUSINESS WIRE)-- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is proud to congratulate its clients for their MediaPost Digital Out-of-Home Awards wins.
On April 14, 2011, MediaPost, a leading media outlet and resource for media, marketing and advertising professionals, hosted its third annual Digital Out-of-Home Awards to celebrate the year's most innovative and effective advertisements in the realm of digital out of home (OOH) media. In a ceremony in New York City, three Clear Channel Outdoor clients - Yahoo!, Intel and Windows Live Hotmail - were either winners or finalists in five of the 11 different categories. The reception was part of the MediaPost Digital Out-of-Home Forum, during which Senior Vice President of Business Development and Marketing Debbie Reichig provided insights on how to measure and value the effectiveness of digital place-based advertising campaigns on the "Gauging DOOH Campaign Effectiveness" panel.
"Over the past year, the outdoor industry has made some remarkable advancements in digital technology, including the launch of new interactive and gesture-based properties, as well as created opportunities to incorporate mobile and social media components into campaigns to better engage with consumers," said Ron Cooper, President and CEO, Clear Channel Outdoor. "We'd like to extend our congratulations to Yahoo!, Intel and Windows Live Hotmail for this well deserved accolade."
The following recognized campaigns ran on Clear Channel Outdoor's digital properties via the Company's digital transit shelter network in San Francisco; Clear Channel Spectacolor's digital video walls and digital media curve along the Las Vegas Strip; and Clear Channel Airport's multi-touch technology-based signage in U.S.-based airports, such as Seattle-Tacoma International Airport.
Yahoo! Bus Stop Derby
Winner of Best in Show
Winner of Best Campaign: National or Local
Winner of Best Use of Interactive Technology
Goodby, Silverstein & Partners created the Yahoo! Bus Stop Derby campaign on Clear Channel Outdoor's first-of-their-kind interactive digital transit shelters in San Francisco. The Derby allowed users to play interactive games against other commuters at different bus stops in real time. The campaign resulted in more than 150,000 games being played, which equaled over 2,000 hours of engagement with Yahoo apps, bringing together real people in the real world, while actively reminding people about Yahoo's role in technology and social networking.
Intel: How Smart is Your TV?
Winner of Most Innovative Use of a Digital Out-Of-Home Platform
To promote Intel's Internet-accessible smart TVs, Monster Media created a series of engaging "walls" and "portable storefronts" utilizing its custom-built, traveling trucks in high-traffic locations in seven major markets. As part of the campaign, Monster Media and Intel made use of Clear Channel Spectacolor's Miracle Mile digital video walls, as well as the digital media curve at Fashion Show along the Las Vegas Strip.
The campaign fused the TV's high-tech features, including sound, gesture and multi-touch interaction, enabling the movements of a consumer passing by to trigger TV and Internet content logos on the screens. An on-screen call-to-action prompted consumers to participate directly in the immersive screen experience via touch interaction, enabling a user to control their own experience as they gathered falling content to build their own virtual smart TV. According to Monster Media's analytics, the system was activated more than 58,000 times over the course of the two-month, seven-market campaign.
Windows Hotmail Display Takes off in Airports
Finalist for Best Integration with Experiential/Activity
Monster Media's work for Windows Live Hotmail showed up in airports across the country and engaged travelers with multi-touch displays. The airport campaign brought in eight-foot by twelve-foot touch screens that gave users word banks and encouraged them to create and submit works of poetry. Participants were also allowed to view previously submitted poems to draw on for inspiration. The results were astounding: over 4,500 initial activations and over 2,100 poem submissions.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in 45 countries across 5 continents. In the United States, the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor Holdings, Inc.
Released April 20, 2011