Clear Channel Outdoor's Debbie Reichig to Speak at MediaPost's Digital Out of Home Forum
Offers Viewpoint on How to Gauge DOOH Campaign Effectiveness
Clear Channel Outdoor (NYSE: CCO):
Debbie Reichig, Senior Vice President of Business Development and WHO: Marketing at Clear Channel Outdoor (NYSE: CCO), the world's largest outdoor advertising company with close to one million displays in 45 countries across five continents. Debbie Reichig is participating on the "Gauging DOOH Campaign Effectiveness" panel at MediaPost's Digital Out of Home Forum, an event WHAT: designed to provide marketing executives with an understanding of the potential and rapidly changing market dynamics of digital out-of-home (DOOH) advertising. The panel will explore how to measure and value the effectiveness of digital place-based advertising campaigns from a variety of perspectives: Planner, Buyer, Researcher, Network, Client. Panelists include: -- Debbie Reichig, Senior Vice President, Business Development & Marketing, Clear Channel Outdoor -- David Kahn, SVP, Sales, Wall Street Journal Office Network -- Robert Passikof, Founder and President, Brand Keys -- Moderator: Vince Laraia, EVP/Innovations, President, R.J. Palmer, Trade X Media Otherwise known as "place-based media," DOOH represents any digital screen or closed circuit network displaying branded marketing messaging WHY: - and, for Clear Channel Outdoor, that's where the Company's extensive product offerings, such as Airport Displays, Mall Displays, Mass Transit Shelters and Displays, etc., come into play. With the increased mobility of consumers and the ubiquity of interactive devices, DOOH is fundamentally transforming the traditional outdoor advertising space. Such place-based media networks are bringing advertising closer to the point of consideration and purchase for consumers, resulting in a powerful and effective media buy. Debbie will provide her insight on how to best leverage the medium to achieve agile, intelligent marketing and account for campaign performance. WHEN: Thursday, April 14th between 11:15 a.m. and 12:00 p.m. WHERE: Sentry Center Midtown East 730 Third Avenue | Between 45th and 46th Streets 17th Floor in the TIAA-CREF Building New York, NY 10017
For more information, please visit: http://www.mediapost.com/events/?/showID/DigitalOutofHomeForum.11.NYC.
Source: Clear Channel Outdoor Holdings
Released April 14, 2011