Lights, Camera, Action... Billboards! Hollywood Studios Utilize Clear Channel Outdoor Platforms to Promote 2010 Theatrical Releases
"For Your Consideration" Out-Of-Home Advertisements Seeing Uptick in Los Angeles Surrounding Oscar Season
Clear Channel Outdoor Holdings:
WHO: Clear Channel Outdoor (NYSE:CCO), the world's largest outdoor
advertising company, and Hollywood film studios.
Tinseltown dazzled in 2010, especially with the use of 3-D technology,
the latest installments of films based on fantasy books and animation as
WHAT: the golden ticket. Last year also marked the first time in history that
two films grossed more than $1 billion at the box office in the same
year.
That said, what better platform to promote such blockbusters - big
budget and independent film alike - than out-of-home (OOH) advertising.
In 2010 alone, 11 studios made use of Clear Channel Outdoor's vast
digital network in Los Angeles to promote 91 theatrical releases.
Included in that number are seven of the year's top ten highest grossing
films, like Despicable Me (Universal Pictures), Harry Potter and the
Deathly Hallows: Part 1 (Warner Bros.), Inception (Warner Bros.), Iron
Man 2 (Paramount Pictures) and The Twilight Saga: Eclipse (Summit
Entertainment). Moreover, the division is currently running Oscar
nomination campaigns for five of the 10 films up for Best Picture: 127
Hours (Fox Searchlight), Black Swan (Fox Searchlight), The Kings Speech
(Weinstein Company), True Grit (Paramount) and Social Network
(Columbia).
In the heart of New York City's famed Times Square, Clear Channel
Spectacolor, a division of Clear Channel Outdoor and the U.S. market
leader in spectacular sign displays, housed campaigns from seven studios
to tout 33 theatrical releases. Among them are seven of the year's top
ten highest grossing films, such as Despicable Me (Universal Pictures),
Harry Potter and the Deathly Hallows: Part 1 (Warner Bros.) and
Inception (Warner Bros.).
Clear Channel Outdoor empowers advertisers with the ability to reach
consumers on the move like no one else can. Not only are the studios
WHY: utilizing the Company's digital networks to continue to sell tickets to
bolster box-office grosses but their awards-season campaigns are
especially targeted to reach a precise pool of voters.
WHEN: During 2010 and leading up to the 83rd Annual Academy Awards (Oscars) on
Sunday, February 27, 2011.
On various Clear Channel Outdoor properties across Los Angeles, the
WHERE: Entertainment Capital of the World, and the populace Times Square
corridor.
Source: Clear Channel Outdoor Holdings
Released February 25, 2011