Intel Unveils Its Smart TV Vision on Clear Channel Spectacolor's Las Vegas Properties
Miracle Mile and Fashion Show Spectacular Venues Feature Integrated Digital Video and Mobile Campaign for Intel's Smart TV Launch
Clear Channel Outdoor (NYSE: CCO):
Clear Channel Spectacolor, the U.S. market leader in spectacular sign WHO: displays and a division of the world's largest outdoor advertising company, Clear Channel Outdoor (NYSE: CCO), and Intel, the world leader in silicon innovation. TV just got smarter. And Intel is choosing the out-of-home (OOH) medium, among others, to spread the word. The American global technology company WHAT: launched a multimedia campaign to usher in Smart TV - its inaugural venture outside of the PC market. Smart TV is integrated, interactive television that seamlessly marries the power of the Web to the television viewing experience. For the Las Vegas leg of its campaign, Intel is making use of Clear Channel Spectacolor's Northwest (40' h X 126' w) and Southwest (52' h X 129' w) Miracle Mile digital video walls, as well as the digital media curve (four panels - 23.5' h X 43.5' w each) at Fashion Show along the Las Vegas Strip. Consumers visiting the Vegas Strip will be able to text a phone number found on the aforementioned digital screens airing Smart TV video shorts. Upon receiving an e-mail link in response, consumers will then upload a photo of themselves directly to all three screens to show their support for the new technology category - a.k.a. the biggest TV innovation since Technicolor! Each photo will be displayed for six seconds as part of a larger rotation of the overall submitted photos. This marks the first time that Intel has advertised on the Vegas Strip. (With 63 million visitors annually, the Vegas Strip is a top 10 market WHY: every month.) Additionally, this is the first campaign to make use of both Clear Channel Spectacolor's Miracle Mile and Fashion Show spectacular properties and the first interactive component to run on the two properties simultaneously. Clear Channel Spectacolor has an impressive roster of unique OOH marketing venues in major pedestrian destinations, such as New York's famed Times Square and the ultra-hot Las Vegas Strip. Venturing beyond the traditional parameters of the medium, Spectacolor's digital properties provide an interactive, creative means to engage with consumers. In this case, the digital boards support digital video and mobile capabilities, and serve as an integral component of Intel's Smart TV marketing program. Intel's Smart TV campaign debuted on Monday, December 6, 2010 and is set WHEN: to run through Sunday, January 9, 2011, during the 2011 International CES - the world's largest consumer technology tradeshow. Miracle Mile and Fashion Show spectacular advertising venues are strategically located along the famed Vegas Strip. Miracle Mile sits WHERE: directly across from the Bellagio casino resort and the new CityCenter. Fashion Show is situated in a large outdoor plaza opposite from the Wynn Las Vegas casino resort.
Source: Clear Channel Outdoor Holdings
Released December 21, 2010