Intel Unveils Its Smart TV Vision on Clear Channel Spectacolor's Las Vegas Properties
Miracle Mile and Fashion Show Spectacular Venues Feature Integrated Digital Video and Mobile Campaign for Intel's Smart TV Launch
Clear Channel Outdoor (NYSE: CCO):
Clear Channel Spectacolor, the U.S. market leader in spectacular sign
WHO: displays and a division of the world's largest outdoor advertising
company, Clear Channel Outdoor (NYSE: CCO), and Intel, the world leader
in silicon innovation.
TV just got smarter. And Intel is choosing the out-of-home (OOH) medium,
among others, to spread the word. The American global technology company
WHAT: launched a multimedia campaign to usher in Smart TV - its inaugural
venture outside of the PC market. Smart TV is integrated, interactive
television that seamlessly marries the power of the Web to the
television viewing experience.
For the Las Vegas leg of its campaign, Intel is making use of Clear
Channel Spectacolor's Northwest (40' h X 126' w) and Southwest (52' h X
129' w) Miracle Mile digital video walls, as well as the digital media
curve (four panels - 23.5' h X 43.5' w each) at Fashion Show along the
Las Vegas Strip. Consumers visiting the Vegas Strip will be able to text
a phone number found on the aforementioned digital screens airing Smart
TV video shorts. Upon receiving an e-mail link in response, consumers
will then upload a photo of themselves directly to all three screens to
show their support for the new technology category - a.k.a. the biggest
TV innovation since Technicolor! Each photo will be displayed for six
seconds as part of a larger rotation of the overall submitted photos.
This marks the first time that Intel has advertised on the Vegas Strip.
(With 63 million visitors annually, the Vegas Strip is a top 10 market
WHY: every month.) Additionally, this is the first campaign to make use of
both Clear Channel Spectacolor's Miracle Mile and Fashion Show
spectacular properties and the first interactive component to run on the
two properties simultaneously.
Clear Channel Spectacolor has an impressive roster of unique OOH
marketing venues in major pedestrian destinations, such as New York's
famed Times Square and the ultra-hot Las Vegas Strip. Venturing beyond
the traditional parameters of the medium, Spectacolor's digital
properties provide an interactive, creative means to engage with
consumers. In this case, the digital boards support digital video and
mobile capabilities, and serve as an integral component of Intel's Smart
TV marketing program.
Intel's Smart TV campaign debuted on Monday, December 6, 2010 and is set
WHEN: to run through Sunday, January 9, 2011, during the 2011 International
CES - the world's largest consumer technology tradeshow.
Miracle Mile and Fashion Show spectacular advertising venues are
strategically located along the famed Vegas Strip. Miracle Mile sits
WHERE: directly across from the Bellagio casino resort and the new CityCenter.
Fashion Show is situated in a large outdoor plaza opposite from the Wynn
Las Vegas casino resort.
Source: Clear Channel Outdoor Holdings
Released December 21, 2010