Clear Channel Airports Escalates Brand Awareness throughout Chicago O'Hare
Introduces First-Ever North American Airport Branded Handrail Campaign
CHICAGO--(BUSINESS WIRE)-- Clear Channel Airports (CCA), the world's leading marketer of airport advertising, has teamed with AdRailUSA, a unique out-of-home marketer, to bring its effective form of escalator-based advertising to the Chicago O'Hare International Airport.
Handrail wraps deliver a highly effective form of engagement, as consumers are directly connected with brands for a dedicated period of time. The out-of-home (OOH) medium makes use of valuable and unexpected space and provides a high impression frequency that reaches mass audiences at targeted locations.
"Clear Channel is constantly developing new ways to convey messages and increase brand exposure in the out-of-home advertising arena. Through our handrail displays at O'Hare Airport, we are able to drive valuable awareness for our clients with this highly visible platform," commented Pam Horn, National Sales Manager for Clear Channel Airports. "These branded wraps place messages, ideas and experiences directly into the palms of thousands on a daily basis to essentially deliver the brand in the consumer's hand in a highly engaging environment."
The first flight of AdRail placements at O'Hare launched on November 17th and is running through December 31st. Sixteen branded rail sets have been installed across all three of O'Hare Airport's main domestic terminals, which reach Air Canada, Alaska Airlines, American Eagle, American, Continental, Delta, Iberia, Lufthansa, Northwest, Spirit, United Airlines, United Express, and US Airways airline passengers, among others. The airport is the second busiest in both the United States and the world, serving well over 69 million passengers annually.
Dedicated to airport advertising for more than 30 years, CCA is the premier innovator of contemporary display concepts that currently handles more than 200 airport programs across the globe. CCA has a presence in 32 of the top 50 U.S. markets with major airports.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in 45 countries across 5 continents. In the United States, the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor Holdings
Released December 1, 2010
