Clear Channel Spectacolor "Likes" Corona Light ... Responsibly, Of Course!
Multimedia Campaign Integrates Facebook with SpectacolorHD Digital Billboard to Position Corona Light as the "Most Liked" Light Beer in America
Clear Channel Outdoor (NYSE: CCO):
Clear Channel Spectacolor, the U.S. market leader in spectacular sign displays and a division of the world's largest outdoor advertising WHO: company, Clear Channel Outdoor (NYSE: CCO); Crown Imports, the exclusive U.S. importer, marketer and distributor of the Modelo beer portfolio, including Corona - the world's number one Mexican beer brand; and YOU. Corona launched a multimedia campaign to highlight its Corona Light brand through the use of social, mobile and digital outdoor mediums. Corona Light fans get the excitement of having their own face debut in New York City's iconic Times Square via Clear Channel Spectacolor's SpectacolorHD digital billboard by simply hitting the "like" button on the light beer WHAT: Facebook's fan page and uploading a photo (at least 500*500) of themselves. Each photo runs for about four seconds, allowing for a maximum potential of 20,000-plus unique photos per week. A still image of each photo displayed on the screen will be captured by Clear Channel Spectacolor's high resolution Web camera set across the street and sent back to fans. Corona is demonstrating the highest level of digital advertising engagement by very publicly thanking its fans, building up its Facebook page numbers and grabbing the attention of more than 500,000 people daily who have access to Spectacolor's digital billboard in Times Square. With its unique out-of-home marketing resources in major pedestrian destinations such as Times Square, Clear Channel Spectacolor engages consumers with an immersive brand experience and creates impressions that transcend traditional boundaries. SpectacolorHD has the best image quality of any digital billboard in New York City's midtown Manhattan WHY: district dubbed the "Crossroads of the World." The digital board also supports mobile messaging to nearby devices and serves as an anchor for experiential marketing programs with Web site tie-ins. This Clear Channel Spectacolor partnership opens up a world of possibilities for advertisers and marketers interested in integrating brand messaging into a highly effective and engaging multifaceted digital experience. WHEN: The Corona Light campaign debuts on Monday, November 8th and will be running until Sunday, December 5th. The SpectacolorHD board is situated at 47th Street and Broadway, set WHERE: across from Father Duffy Square and the striking TKTS Booth with its glowing glass steps, which serves as a prime location for the city's reinvigorated pedestrian plaza.
Source: Clear Channel Outdoor Holdings
Released November 16, 2010