Clear Channel Spectacolor "Likes" Corona Light ... Responsibly, Of Course!
Multimedia Campaign Integrates Facebook with SpectacolorHD Digital Billboard to Position Corona Light as the "Most Liked" Light Beer in America
Clear Channel Outdoor (NYSE: CCO):
Clear Channel Spectacolor, the U.S. market leader in spectacular sign
displays and a division of the world's largest outdoor advertising
WHO: company, Clear Channel Outdoor (NYSE: CCO); Crown Imports, the exclusive
U.S. importer, marketer and distributor of the Modelo beer portfolio,
including Corona - the world's number one Mexican beer brand; and YOU.
Corona launched a multimedia campaign to highlight its Corona Light brand
through the use of social, mobile and digital outdoor mediums. Corona
Light fans get the excitement of having their own face debut in New York
City's iconic Times Square via Clear Channel Spectacolor's SpectacolorHD
digital billboard by simply hitting the "like" button on the light beer
WHAT: Facebook's fan page and uploading a photo (at least 500*500) of
themselves. Each photo runs for about four seconds, allowing for a
maximum potential of 20,000-plus unique photos per week. A still image of
each photo displayed on the screen will be captured by Clear Channel
Spectacolor's high resolution Web camera set across the street and sent
back to fans.
Corona is demonstrating the highest level of digital advertising
engagement by very publicly thanking its fans, building up its Facebook
page numbers and grabbing the attention of more than 500,000 people daily
who have access to Spectacolor's digital billboard in Times Square.
With its unique out-of-home marketing resources in major pedestrian
destinations such as Times Square, Clear Channel Spectacolor engages
consumers with an immersive brand experience and creates impressions that
transcend traditional boundaries. SpectacolorHD has the best image
quality of any digital billboard in New York City's midtown Manhattan
WHY: district dubbed the "Crossroads of the World." The digital board also
supports mobile messaging to nearby devices and serves as an anchor for
experiential marketing programs with Web site tie-ins. This Clear Channel
Spectacolor partnership opens up a world of possibilities for advertisers
and marketers interested in integrating brand messaging into a highly
effective and engaging multifaceted digital experience.
WHEN: The Corona Light campaign debuts on Monday, November 8th and will be
running until Sunday, December 5th.
The SpectacolorHD board is situated at 47th Street and Broadway, set
WHERE: across from Father Duffy Square and the striking TKTS Booth with its
glowing glass steps, which serves as a prime location for the city's
reinvigorated pedestrian plaza.
Source: Clear Channel Outdoor Holdings
Released November 16, 2010