Clear Channel Plants "Digital" Seeds for NYC's Parks & Recreation's MillionTreesNYC Campaign Starring Jets Player Kris Jenkins
Campaign to Promote a Greener New York via SpectacolorHD Digital Billboard in Times Square
Clear Channel Outdoor Holdings (NYSE:CCO):
Clear Channel Spectacolor, the U.S. market leader in spectacular sign displays and a division of the world's largest outdoor advertising WHO: company, Clear Channel Outdoor (NYSE: CCO); the City of New York's Parks & Recreation department, the principal provider of the city's recreational and athletic facilities and programs; and New York Jets football player Kris Jenkins. With the help of Clear Channel Spectacolor, the City of New York's Parks & Recreation department launches its new seasonal MillionTreesNYC public service announcement (PSA) featuring four-time NFL Pro Bowler Kris WHAT: Jenkins. Clear Channel Spectacolor is donating time on its SpectacolorHD digital billboard to run the 30-second MillionTreesNYC spot once per hour for three weeks. The PSA speaks out about the benefits of planting trees and urges New Yorkers to care for the environment this fall with the goal of improving the city's greenscape. Clear Channel Spectacolor offers an array of out-of-home (OOH) marketing resources in major pedestrian destinations such as Times Square that WHY: enable organizations to deliver their messages directly to the public in a unique way. Its SpectacolorHD billboard has the best image quality of any digital billboard in New York City's midtown Manhattan district dubbed the "Crossroads of the World." Clear Channel is a long-time supporter of NYC Parks & Recreation initiatives like MillionTreesNYC, as this is the second year the company has promoted the campaign pro bono. Parks & Recreation is the steward of about 29,000 acres of land -- 14 percent of New York City -- including more than 5,000 individual properties ranging from Coney Island Beach and Central Park to community gardens and Greenstreets. For this year's campaign, Clear Channel is providing a canvas for the city's department to advance MillionTreesNYC's goal of planting one million trees by the year 2017, a part of Mayor Michael Bloomberg's PlaNYC 2030 sustainability vision. WHEN: The MillionTreesNYC campaign was unveiled on October 25th and will be running through November 14th. WHERE: Set in the "Crossroads of the World" next to Duffy Square, the SpectacolorHD board is situated at 47th Street and Broadway.
Source: Clear Channel Outdoor Holdings
Released November 1, 2010