Hankook Tire & Clear Channel Spectacolor TREAD on Times Square
Leading Tire Maker Unveils Spectacular Billboard to Highlight Growing U.S. Focus
Clear Channel Outdoor (NYSE: CCO):
Clear Channel Spectacolor, the U.S. market leader in spectacular sign
WHO: displays and a division of the world's largest outdoor advertising
company, Clear Channel Outdoor (NYSE: CCO), and Hankook Tire, the
world's fastest growing tire maker.
With the help of Clear Channel Spectacolor, Hankook Tire makes its foray
into Times Square with a brand new 31-by-98-foot building wrap that
replicates the tread of its acclaimed, ultra-high performance tire - the
WHAT: Ventus V12 evo. Moreover, the billboard campaign highlights Hankook's
"Driving Emotion" tagline, which represents the experience of driving a
vehicle with a Hankook Tire - whether it's feeling secure because of the
tires' grip and control, relaxed as a result of a comfortable journey,
or exhilarated by the high performing sports or SUV tires.
Clear Channel Spectacolor offers an array of out-of-home (OOH) marketing
resources in major pedestrian destinations such as Times Square that
enables brands to deliver their messages directly to consumers in a
unique way. The Company's in-house creative services team assists
WHY: advertisers and marketers in developing effective communication to
engage a growing on-the-go audience. For this initiative, Clear Channel
Spectacolor worked with Hankook Tire and its ad agency, Cheil USA, to
create a campaign that aims to elevate the profile of the Seoul-based
tire brand throughout North America.
Clear Channel Spectacolor's dynamic, two dimensional vinyl billboard set
in the Marriott Marquis rotunda in the heart of Times Square attracts a
diverse range of more than 500,000 consumers daily. The billboard is
center stage for such iconic events as New Year's Eve, the Thanksgiving
Day Parade, Broadway-on-Broadway and the millions of tourist photos
taken each year.
WHEN: The Clear Channel Spectacolor billboard was unveiled today, Thursday,
October 14th.
In the vibrant center of the world-famous Times Square bow-tie on Clear
WHERE: Channel Spectacolor's New York Marriott Marquis outdoor advertising
property located at 1535 Broadway, between 45th and 46th streets.
Source: Clear Channel Outdoor Holdings
Released October 14, 2010