Hankook Tire & Clear Channel Spectacolor TREAD on Times Square
Leading Tire Maker Unveils Spectacular Billboard to Highlight Growing U.S. Focus
Clear Channel Outdoor (NYSE: CCO):
Clear Channel Spectacolor, the U.S. market leader in spectacular sign WHO: displays and a division of the world's largest outdoor advertising company, Clear Channel Outdoor (NYSE: CCO), and Hankook Tire, the world's fastest growing tire maker. With the help of Clear Channel Spectacolor, Hankook Tire makes its foray into Times Square with a brand new 31-by-98-foot building wrap that replicates the tread of its acclaimed, ultra-high performance tire - the WHAT: Ventus V12 evo. Moreover, the billboard campaign highlights Hankook's "Driving Emotion" tagline, which represents the experience of driving a vehicle with a Hankook Tire - whether it's feeling secure because of the tires' grip and control, relaxed as a result of a comfortable journey, or exhilarated by the high performing sports or SUV tires. Clear Channel Spectacolor offers an array of out-of-home (OOH) marketing resources in major pedestrian destinations such as Times Square that enables brands to deliver their messages directly to consumers in a unique way. The Company's in-house creative services team assists WHY: advertisers and marketers in developing effective communication to engage a growing on-the-go audience. For this initiative, Clear Channel Spectacolor worked with Hankook Tire and its ad agency, Cheil USA, to create a campaign that aims to elevate the profile of the Seoul-based tire brand throughout North America. Clear Channel Spectacolor's dynamic, two dimensional vinyl billboard set in the Marriott Marquis rotunda in the heart of Times Square attracts a diverse range of more than 500,000 consumers daily. The billboard is center stage for such iconic events as New Year's Eve, the Thanksgiving Day Parade, Broadway-on-Broadway and the millions of tourist photos taken each year. WHEN: The Clear Channel Spectacolor billboard was unveiled today, Thursday, October 14th. In the vibrant center of the world-famous Times Square bow-tie on Clear WHERE: Channel Spectacolor's New York Marriott Marquis outdoor advertising property located at 1535 Broadway, between 45th and 46th streets.
Source: Clear Channel Outdoor Holdings
Released October 14, 2010