Honda Unlocks 3D Digital Experience in Times Square on Clear Channel Spectacolor's Massive Outdoor HD Display

Automaker's Innovative Marketing Campaign Drives Awareness of New CR-Z Sport Hybrid via SpectacolorHD Digital Billboard

Clear Channel Outdoor Holdings:

        Clear Channel Spectacolor, the U.S. market leader in spectacular sign
        displays and a division of the world's largest outdoor advertising
WHO:    company, Clear Channel Outdoor (NYSE: CCO) andAmerican Honda Motor Co,
        Inc., a leading manufacturer of automobiles and engine powered-products,
        as well as the largest manufacturer of motorcycles in the world.

        As Honda takes over Times Square to launch its national, multiplatform
        campaign introducing the new CR-Z Sport Hybrid coupe, Clear Channel
        Spectacolor's SpectacolorHD digital billboard located in the heart of
WHAT:   Times Square will be an integral element of the campaign. For the first
        time ever, 3D technology will be coupled with Clear Channel
        Spectacolor's massive SpectacolorHD screen to enable true immersive
        interaction for the Times Square audience.

        Transforming Times Square into veritable playground, Honda plans to air
        a 3D video short about the CR-Z on the SpectacolorHD screen, which soars
        above the hustle and bustle of New York City's top destination.
        Onlookers will receive special 3D eyewear to view this one-of-a-kind,
        visually stunning 3D spectacular. This campaign demonstrates the highest
        level of engagement by combining cutting edge, innovative out-of-home
        (OOH) advertising with live event capabilities.

        With its unique OOH marketing resources in major pedestrian destinations
        such as Times Square, Clear Channel Spectacolor engages consumers with
        an immersive brand experience and creates impressions that transcend
        traditional boundaries. SpectacolorHD has the best image quality of any
        digital billboard in New York City's midtown Manhattan district dubbed
WHY:    the "Crossroads of the World." The digital board also supports mobile
        messaging to nearby devices and serves as an anchor for experiential
        marketing programs with Web site tie-ins. This Clear Channel Spectacolor
        partnership opens up a world of possibilities for advertisers and
        marketers interested in integrating brand messaging into a highly
        effective and engaging 3D experience.

WHEN:   On Thursday, September 23rd between 10:00 a.m. and 6:00 p.m. EDT.

WHERE:  Set in the "Crossroads of the World" next to Duffy Square, the
        SpectacolorHD board is situated at 47th Street and Broadway.

    Source: Clear Channel Outdoor Holdings

Released September 22, 2010