Clear Channel Outdoor Wins Transit Contracts in Sacramento and San Antonio
Branding via Clear Channel Outdoor transit properties in the U.S. now reaches approximately 500 million riders annually
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) today announced that it has won advertising rights to the Sacramento public transit system and the San Antonio bus system, furthering its reach and delivery of advertisers' messages to travelers visiting and commuting in major cities. Sacramento's five-year contract became effective July, 1, 2008 and San Antonio's nine-year contract became effective October 1, 2008.
In Sacramento, Clear Channel Outdoor will handle advertising for up to 1,024 displays on trains and buses, and on 734 bus shelter displays. Sacramento's ridership has steadily increased on both the bus and light rail systems over the past 10 years to more than 31 million passengers annually. The bus advertising contract in San Antonio completes Clear Channel Outdoor's out-of-home coverage in the market and will include 341 bus shelters with 682 advertising displays, as well as advertising on 804 buses that provide service to over 42 million riders annually in San Antonio and its suburbs.
"Our partnership with both Sacramento and San Antonio's transit systems offer local and national advertisers a new way to effectively reach the residents and visitors of these burgeoning cities," said Paul Meyer, Global President and Chief Operating Officer of Clear Channel Outdoor. "We continue to look for other opportunities to grow our transit-based operations and offer advertisers opportunities to take advantage of this fast-growing and highly-effective medium."
Over the past two years, Clear Channel Outdoor's global transit-based operations have expanded significantly with strategic transit contracts won internationally in Stockholm, Sweden and Lyon, France, and domestically in the San Francisco Bay Area, and in Chicago, Boston, Washington Baltimore, San Diego, Indianapolis, Houston, Daytona, Milwaukee, Phoenix and Seattle. In the U.S. alone, branding via Clear Channel Outdoor transit properties now reaches approximately 500 million riders annually.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor Holdings, Inc.
Released October 20, 2008