Clear Channel Spectacolor Brings State-of-the-Art High Definition Billboard to Times Square with Exclusive Content Provided by CNN
PHOENIX & ATLANTA--(BUSINESS WIRE)--
Clear Channel Outdoor's (NYSE:CCO) Spectacolor Division launched a state-of-the-art digital billboard in New York City's Times Square today. The new billboard branded "Spectacolor HD" http://www.spectacolorhd.com/ will boast the sharpest image quality of any digital billboard in the U.S. while also being the most technologically advanced. Spectacolor HD will be the first digital billboard in the world to run multiple advertiser spots in conjunction with streaming news, weather and live HD broadcasts provided exclusively from CNN, the most trusted source in news and information.
Spectacolor HD will also be the first digital billboard to provide viewers with a dedicated audio channel received via mobile phones by dialing a toll free number. Advertisers will have access to a standard feature set that is unrivalled by any other billboard in existence today including: Bluetooth downloads, interactive content via short code (SPECHD) and Times Square's first free public WiFi Hot Spot.
"Spectacolor HD will deliver the most dynamic canvas available to Times Square advertisers," said Harry Coghlan, President, Clear Channel Spectacolor. "Aside from the visual impact of the HD LED screen, advertisers will benefit from the ability to now create an immersive brand experience with real consumer feedback. Bluetooth downloads will allow people to take a piece of the billboard with them when they leave Times Square to share with friends and family. Interactive content displayed on Spectacolor HD will allow people to communicate directly with a brand and each other through a web-based interface that turns people's mobile phones into remote controls."
"Boasting an image resolution of 1984 wide by 2016 high, Spectacolor HD is capable of displaying HD content that is higher than televisions' highest industry standard of 1080p with no compression," states Anthony Sinodinos, Vice President of Operations, Clear Channel Spectacolor.
"Spectacolor recognized that consumers would value urgent news content from CNN and CNN.com, so we jointly developed an inventive way for their extraordinary board to deliver it," said Scot Safon, Senior Vice President, Marketing and Promotion, CNN. "This HD platform offers an ideal display for CNN's own HD content, including live breaking news and CNN's outstanding coverage of the 2008 U.S. presidential race."
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com (http://www.clearchanneloutdoor.com/).
CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world's most extensively syndicated news service; and strategic international partnerships within both television and the digital media.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor Holdings
Released October 2, 2007