Clear Channel Outdoor Brings More Digital Billboards to Major U.S. Markets
High Definition Changeable Message Outdoor Displays Are Coming to Chicago and Philadelphia Second Network Launches in Los Angeles
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), today announced that it is adding to its growing list of digital billboard networks with new displays in some of the largest DMA markets, including Chicago and Philadelphia. Building upon a successful network launch in Los Angeles this May, the company also is launching a second phase in that market this month.
In addition, the company's El Paso Digital Outdoor Network, which debuted in July, added one of the largest Hispanic DMAs to Clear Channel's Digital Outdoor Networks. The company has now deployed 76 digital billboards since the first of the year. By the end of this month, Clear Channel Outdoor will be operating 16 digital billboard networks in the following 14 DMAs: Akron, Albuquerque, Chicago, Cleveland, Columbus, El Paso, Memphis, Milwaukee, Minneapolis/St. Paul, Orlando, Tampa Bay, Wichita, and two networks in both Los Angeles and Las Vegas.
"After successful programs in a number of smaller markets, we are now experiencing strong market demand for digital billboards in our larger markets, including the top 10 DMAs," said Paul Meyer, President and Chief Operating Officer of Clear Channel Outdoor. "The popularity of this new and exciting medium is the result of its unique responsiveness to advertisers' desires to vary their messages as many times and as frequently as their campaign needs dictate. We are particularly pleased with how quickly our Minneapolis network recently warned the traveling public of that city's tragic bridge collapse, demonstrating once again the invaluable emergency messaging service we now provide the communities in which our digital networks operate."
Digital billboards display static messages that resemble standard printed billboards when viewed, but also allow advertisers to remotely and instantaneously change messages. With the opportunity to purchase campaigns cost efficiently by day part, location, or specific demographics, advertisers now can run highly targeted campaigns. In addition, Clear Channel's Digital Outdoor Networks enable advertisers, such as newspapers and television and radio stations, to deliver real-time information.
Many municipal governments have been quick to embrace digital billboard technology because it affords transportation agencies, police departments and the Office of Homeland Security the ability to instantly post important public safety messages to the benefit of the entire community. Immediate notifications of severe weather conditions, highway closures due to traffic incidents, disaster preparedness needs or Amber Alerts for missing or abducted children can all be delivered to thousands of motorists in real time.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor Holdings, Inc.
Released August 20, 2007