Clear Channel Outdoor Adds Four New Markets to Digital Billboard Network Roll Out

Akron, Columbus, Memphis, and Wichita to host multi-purpose, state-of-the-art displays


Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), today announced the next four markets in its ongoing rollout of digital billboard networks in the U.S. Four cities - Akron, Ohio; Columbus, Ohio; Memphis, Tennessee; and Wichita, Kansas - will bring to 10 the number of markets hosting digital billboard networks installed in the U.S.

In Memphis, the network consists of five 14' x 48' bulletins. Akron's network has six bulletins of that size. The Wichita and Columbus networks each consist of six 12' x 24' poster-sized displays. All networks will rotate static advertising copy on each network display in an 8-second loop, totalling a minimum of 1,250 advertising spots each day.

Digital billboard networks enable advertisers to more effectively and dynamically reach increasingly transient consumers with static advertising copy that can be changed almost instantaneously as frequently as ad campaigns dictate. With this technology, advertisers can promote items like breakfast and dinner specials on a day-part basis, and retailers can promote even last minute sales as well as highlight price changes during the course of a sale.

"The addition of these four networks has us well on the way to reaching our goal of at least 100 new networked digital billboards in approximately 20 markets by the end of 2007," said Paul Meyer, global president of Clear Channel Outdoor. "With the recent digital deployments at O'Hare Airport and in Boston commuter rail stations, we now offer more than 125 digital displays in those two product categories as well. Digital technology is playing an increasingly important role in meeting our advertisers' needs and enabling us to provide an invaluable emergency messaging system to the communities in which we do business."

Digital billboard networks are already being pressed into public service. For example, Clear Channel Outdoor has entered into protocols in Cleveland, Las Vegas and Minneapolis/St. Paul that authorize its digital displays to carry Amber Alert messages, giving those states' Amber Alert boards the ability to override advertising with immediate information on missing and abducted children.

To date, in addition to these four new networks, Clear Channel Outdoor has launched digital billboard networks in Albuquerque, Cleveland, Las Vegas, Milwaukee, Minneapolis/St. Paul and Tampa. Networks can be designed to reach a large percentage of the total population, a specific section of a city, and even specific demographic groups.

About Clear Channel Outdoor

Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting

Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Source: Clear Channel Outdoor Holdings, Inc.