POWER 95.3 Uses Digital Billboards To Give Special Orlando Hello And Goodbye To Dwight Howard
Radio Station Using 23 Digital Billboards Around Orlando to Remind Fans of How the Center Left Orlando
ORLANDO, Fla., March 12, 2013 /PRNewswire/ -- Orlando commuters will see the unique twist POWER 95.3 is giving to the countdown to tonight's game between the Orlando Magic and Los Angeles Lakers. POWER 95.3 is running a creative advertising campaign on digital billboards using a countdown clock until former Magic center Dwight Howard once again leaves Orlando.
POWER 95.3 is running the countdown creative on 23 of Clear Channel Outdoor's digital billboards across Orlando. The campaign began with the station realizing the game was coming up and wanted to send an irreverent hello to Dwight. They came up with the concept and worked with Clear Channel Outdoor to get the ads up the next day throughout the Orlando metropolitan area. The creative will run until Orlando can once again say goodbye to Dwight.
"Dwight took us on a roller coaster ride for 2 years as to whether he was staying or going. This time around Orlando knows for sure, exactly when Dwight will 'leave us again' – so let the countdown begin!" said Stevie DeMann, POWER 95.3's Program Director. "We are having some fun using Clear Channel Outdoor's digital billboards to get Magic fans pumped for tonight's game."
"We are very privileged to have a great client that understands the power and immediacy of our OOH Digital programs in Orlando. As an Orlando resident and Magic fan, I know Orlando is a world class city, with a world class NBA team in the Orlando Magic," said Craig Swygert, President of Clear Channel Outdoor – Orlando. "Our city and our fans are proud of what we have to offer, and with POWER 95.3 displaying the digital countdown, it shows the passion and the 'Magic' of Orlando."
About Clear Channel Outdoor Holdings (CCO)
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's largest outdoor advertising companies reaching more than half a billion people across the globe every month. CCO works with advertisers to create inspiring out-of-home advertising campaigns, enabling brands to meet and engage people when they're out and about. A growing portfolio of 750,000 displays is currently made up of 650,000 displays in 28 countries in the International division across Asia-Pacific, Europe, and Latin America; and 109,000 displays in the United States and Canada, covering 48 of the 50 largest U.S. markets. These displays span traditional and digital formats on roadside billboards, street furniture and in retail, point of sale, airport, transit and lifestyle environments. Advertisers can also enjoy access to an unrivalled international network offering in excess of 4,500 digital billboards worldwide including over 1,000 in the U.S.
SOURCE Clear Channel Outdoor
Released March 12, 2013