Clear Channel Outdoor Supports Iconic Hollywood Sign Preservation
Digital Billboard Campaign Drives Additional Awareness and Funds for the Campaign to Save Cahuenga Peak
PHOENIX--(BUSINESS WIRE)-- Through its Los Angeles digital billboard network, Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) played a central role in helping The Trust for Public Land (TPL, www.tpl.org) raise enough money to preserve the land next to the iconic Hollywood Sign.
In six weeks, Clear Channel Outdoor's "Save the Peak" campaign helped TPL raise the remaining $3.05 million of the total $12.5 million needed to buy and protect the 138 acres surrounding the Hollywood Sign.
"The Hollywood Sign is the global symbol of American entertainment and we're proud to support TPL in preserving this legendary landmark," said Greg McGrath, President of Clear Channel Outdoor Los Angeles. "The success of this campaign is a testament to the effectiveness of digital billboards in generating public awareness of worthy causes. Whether it's promoting Amber alerts for missing children or providing drivers with up-to-date traffic information to ensure a safer driving experience, we're dedicated to donating our properties to support the community."
To generate further awareness and drive new donations to TPL's effort, Clear Channel Outdoor created the "Save the Peak" campaign and aired almost 2 million spots on 84 digital billboards throughout the Los Angeles metro area. The campaign featured poignant images of a wrecking ball poised to strike the sign and a countdown of the contributions needed and days remaining in the crusade to save the sign.
"Donating the billboards was an extraordinary gift from Clear Channel to the campaign," said Jay Dean, TPL's Chief Marketing Officer. "The exposure increased awareness and helped build the momentum we needed in the final weeks it took to close our fund-raising gap."
The world-famous location, which offers a spectacular 360-degree panorama of the Los Angeles Basin and the San Fernando Valley, now will become part of Griffith Park and will be open to hikers and joggers who have long enjoyed its sweeping vistas of downtown.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates over 200,000 advertising displays and has a presence in 48 of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor
Released May 13, 2010