Clear Channel Outdoor's Spectacolor Unit Sees Significant Momentum in Vegas: First Integration of Location-Aware Social Media with Digital Out-of-Home
Brands Can Now Integrate Foursquare, Twitter Activity on Vegas Strip Digital Billboards; Across the Street, New Development Helps Draw Nearly 3 Million People to The Vegas Strip in December 2009
Coke, Apple, Paramount Pictures Among Advertisers to Reach More Than 36 Million People Via Clear Channel Outdoor Vegas Strip Properties
NEW YORK--(BUSINESS WIRE)-- Clear Channel Outdoor's Spectacolor unit, the U.S. market leader in spectacular sign displays and a division of the world's largest outdoor advertising company, continues to develop new ways for advertisers to reach the millions of consumers who visit the Las Vegas Strip every year. In a new development, the Company has added social media capabilities on its digital screen at the entrance to the Miracle Mile Shops located across from the new City Center.
*Twitter messages and Foursquare come to the Vegas Strip
In partnership with LocoModa and the Miracle Mile Shops, Clear Channel Spectacolor has made it possible for visitors on the Vegas Strip to see their Tweets, photos from mobile phones and Foursquare Check-ins displayed in real time on the 160 ft digital screen.
"Social media is very much a part of our audience's daily behaviour. We are providing a platform to help connect the online and mobile audiences with our digital billboards and help create a really engaging experience for consumers and a valuable one for advertisers on the Vegas Strip," said Harry Coghlan, President, Clear Channel Spectacolor.
*New City Center draws more consumers to the Strip
The opening of MGM Mirage's $8.5 billion City Center on December 16, 2009 helped draw 2.78 million people to Las Vegas in December, a 1.5 percent increase from a year ago. In 2009, approximately 36.3 million people visited Las Vegas. Convention attendance also posted gains in December, up 11.6 percent to 137,000 and the new City Center helped fuel a 5.9 percent increase in gaming revenues on the Vegas Strip in December, according to figures released by Nevada's Gaming Control Board.
"The Vegas Strip has become the spectacular Out-of-Home advertising destination that we always knew it was meant to be," added Coghlan. "With almost 40 million people visiting annually and spending over $30 billion dollars, the Vegas Strip is truly a top 10 DMA each and every month."
*Major brands continue to see value
In 2009, Clear Channel Spectacolor brought innovative campaigns for brands like Kayak, Victorinox Swiss Army, Ciroc and Paramount Pictures to the Vegas Strip at the Fashion Show Mall and Miracle Mile Shops. Additionally, several major advertisers renewed with Clear Channel including Coke, Apple, Budweiser and PR Newswire.
"The numbers don't lie - the Vegas Strip is truly a remarkable place for brands to engage with an audience that is receptive and excited about making purchases. There are few places where you can do that these days," said Coghlan.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in over 50 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in all of the top 50 Designated Market Areas. It also operates airport, rail, and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
Source: Clear Channel Outdoor
Released February 25, 2010