Clear Channel Spectacolor Launches The Times Square Sign(C)
First Iconic Sign of its Kind in New York City's Top Destination Will Become the World's Most Photographed Sign TimesSquareSign.com
Clear Channel Outdoor (NYSE: CCO):
For all of its history, all the lights and entertainment, the crowds and the fanfare, one element is missing from Times Square's WHAT: eclectic landscape - an iconic sign to let the 500,000+ daily visitors know that they have "arrived." Clear Channel Spectacolor is changing all of that with the introduction of The Times Square Sign(C)! WHEN: Today! In the heart of Times Square at 47th Street and Broadway, the sign WHERE: stretches 150' tall x 12' wide and soars over 250 feet above the hustle and bustle of Broadway. Hollywood and Las Vegas have their own signs, but shockingly WHY: there has never been an iconic sign for Times Square, the greatest of all signage destinations.... until now! The classic double-sided "blade sign" has unparalleled viewing distances along Broadway from Herald Square to as far North as 56th St. providing it with sightlines unlike any other sign location BRAND in Manhattan. The creative execution posted on the location today SPONSORSHIP is a teaser and serves as a placeholder. The company has a OPPORTUNITY: spectacular execution developed that involves incredible use of technology, which is being unveiled on an exclusive basis to advertisers interested in this flagship sponsorship opportunity to be associated with The Times Square Sign(C). Pedestrians and visitors in Times Square have an opportunity to submit a digital photo of themselves, friends or family in front of AUDIENCE the new sign to www.TimesSquareSign.com for a chance to win a ENGAGEMENT night out on Broadway for two! Two Grand prizes winners will be OPPORTUNITY: chosen and each will receive two tickets to a Broadway Show and dinner for two at The Hard Rock Cafe in Times Square. The first one hundred entrants will receive a complementary Times Square Sign T-Shirt. Entries will be judged on the basis of creativity, photographic quality, and use of The Times Square Sign(C). Clear Channel Spectacolor, the US market leader in spectacular sign displays and a division of the world's largest outdoor advertising company, Clear Channel Outdoor (NYSE: CCO). Offering innovative out-of-home marketing resources in major pedestrian destinations such as Times Square and The Las Vegas Strip, Spectacolor's inventory includes: spectacular billboards, WHO: time-based video screens, wallscapes, sky murals, unique ad panels and experiential marketing events. With locations that deliver significant national and international reach, Spectacolor's inventory covers the full range of available embellishments, as well as the latest technologies (LED, Bluetooth, WiFi, SMS, RSS). Spectacolor was established in 1976. For more information visit: www.clearchannelspectacolor.com.
Source: Clear Channel Outdoor
Released May 21, 2009