Campaign for the Partnership for a Drug-Free New Jersey Goes Digital on Clear Channel Outdoor
Northern New Jersey's First Digital Billboard Network Launches with Month-Long Public Service Announcement Campaigns
PATTERSON, N.J.--(BUSINESS WIRE)--
Clear Channel Outdoor's New York division today announced at a local press event the launch of the first digital billboard network in Northern New Jersey. The network, which debuted on March 3, 2008, currently consists of three digital bulletins on major thoroughfares in New Jersey: I-95, south of Paterson Plank Road, I-80, west of Exit 58, and I-78, east of the Garden State Parkway. These units represent the first installation of the new LED technology in the creation of a digital network that is designed to deliver general market coverage for local area advertisers. In addition to these three billboards, the company will add two additional locations to maximize the effectiveness and reach of the content carried on the displays.
Digital billboards display static messages that resemble standard painted/printed billboards when viewed. However, the new digital outdoor network allows advertisers the flexibility to remotely change their message as many times as needed to adapt to market conditions and without any production or shipping charges associated with the traditional billboard application. Kicking off with public service announcements for the first month, Clear Channel Outdoor's digital billboard network in Northern New Jersey is currently running a campaign to raise awareness for the Partnership for a Drug-Free New Jersey's focus on prescription drug abuse in the state of New Jersey.
"The Partnership For A Drug-Free New Jersey has developed a multi media campaign to alert New Jersey families of the alarming rise in the abuse of prescription drugs by young people," said Angelo M. Valente, executive director, PDFNJ. "Clear Channel Outdoor's digital network is the perfect platform upon which to launch this important statewide effort."
Advertising on the digital network is displayed simultaneously on each display and typically consists of an eight-second spot that runs every 64 seconds continuously, 24 hours a day, seven days a week. Advertisers will be able to deliver real-time information, and have the opportunity to target and purchase campaigns by day part, location, or geography.
"We are proud to be aiding New Jersey's efforts in the fight against drugs," said Timothy Kennedy, General Manager of Clear Channel Outdoor, New York, whose division also includes Northern New Jersey and Southern Connecticut. "Digital networks bring benefits to the public as they can instantaneously post Amber Alerts, FBI 'wanted' information and emergency messaging such as weather, disaster, evacuation and traffic announcements."
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with close to one million displays in 49 countries across 5 continents. In the United States, the company operates just under 200,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. Clear Channel Outdoor also operates digital displays and networks in most of its divisions. More information may be found by visiting www.clearchanneloutdoor.com
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Source: Clear Channel Outdoor
Released April 4, 2008