Clear Channel Outdoor Enters into Historic Partnership to Sell Advertising at Landmark New LED Site - Piccadilly Lite
LONDON--(BUSINESS WIRE)--
Clear Channel Outdoor has entered into partnership with MT2 to sell advertising on the new Land Securities' owned LED screen - Piccadilly Lite - situated in the iconic Piccadilly Lights complex in the heart of London's West End.
This is the first time in almost a century that such a flexible advertising opportunity has been offered at the Piccadilly Lights location and it will enable clients to generate maximum impact on the highest resolution, animated screen in the complex. The service was available from 3 December 2007.
The UK's leading real estate investment trust, Land Securities, which has owned Piccadilly Lights since the 1970s, has developed Piccadilly Lite to allow more advertisers to benefit from the global exposure the site provides. Clear Channel Outdoor, the world's largest outdoor media owner, is now working with MT2 - the sole managing agents of Piccadilly Lights - to enable brands to tactically advertise their campaigns and fully realise the flexibility of digital outdoor.
Said Rob Atkinson, Group Sales Director at Clear Channel Outdoor UK, "Clear Channel looks forward to working with MT2 on behalf of Land Securities to maximise the potential of this truly iconic site. London's most famous landmark is now available for advertisers to talk to consumers on a campaign by campaign basis and, through the latest LED technology, be at the cutting-edge of outdoor advertising."
The site, which measures 23m by 2m, reaches a young, affluent audience in excess of 2.2m per fortnight. Images can be static or animated, allowing complete creative flexibility. Campaigns of 30", 60" or longer can be booked for between two and 12 weeks, allowing advertisers to create targeted campaigns and change messages at different times of the day.
Piccadilly Lite will also allow members of the public to post personal, rolling messages at the cost of GBP 1,000 per minute. Personal messages will be limited to about ten minutes of the day, with the rest of the time allocated to commercial advertising.
The Piccadilly Lite site will form part of Clear Channel Outdoor's Pinnacle division - the number one collection of premium outdoor sites in the UK, including the LG Piccadilly site on top of Haymarket, the new North London Tower and Cromwell Road backlit 96-sheets.
Notes to editors:
The addition of Piccadilly Lite will not change or alter existing long-term campaigns on Piccadilly Lights. These include: Samsung, McDonald's, Coca Cola, TDK and Sanyo.
The original Piccadilly Circus was built in 1819 and "Sky Signs" were built above the existing building rooflines in 1893. For more history about the site and images to illustrate its story, please visit www.piccadillylights.com.
About Clear Channel Outdoor in the UK
Clear Channel Outdoor UK is the United Kingdom's leading outdoor advertising company, providing more than 70,000 advertising opportunities across its four premier brands: Clear Channel Billboards, Clear Channel Adshel, Clear Channel Pinnacle and Taxi Media. Clear Channel Adshel is the UK's leading supplier of 6-sheet advertising with 65% of the UK roadside 6-sheet market. Clear Channel Adshel offers point of sale opportunities at Sainsbury's and Somerfield supermarkets and in over 80 UK shopping centres as well as advertising at music venues and universities. Clear Channel Adshel also offers sites at Birmingham International Airport. Clear Channel Billboards is the market leader in 96 sheet billboards and provides a national offering of 48 sheet billboards across the United Kingdom and Ireland. Clear Channel Pinnacle offers premium advertising on over 200 special high-profile sites such as London's Cromwell Road and M4 Towers.
Clear Channel Outdoor UK introduced Audience Solutions to the marketplace in 2000 and has since extended this concept across all its formats. Audience Solutions puts the consumer at the heart of all communications and offers a flexible, responsive and relevant solution for every brief through the CCO Campaign Planning team.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com.
About MT2
MT2 offers specialist media and marketing services for its clients. Neill Macklin of MT2 has represented the Piccadilly Lights for more than 20 years.
About Land Securities
Land Securities is the UK's leading real investment trust. Half of its multi-billion pound portfolio is in London, where it owns many landmark buildings such as the Piccadilly Lights and Westminster City Hall and is developing some of the capital's most innovative mixed-use schemes, such as 20 Fenchurch Street, in the City of London and New Street Square in mid-town. Land Securities' investment portfolio also includes around 60 retail parks and shopping centres such as the Bullring in Birmingham. It is also one of the leading names in property outsourcing, and through urban community development is involved in long-term, large-scale regeneration projects in the south-east.
Source: Clear Channel Outdoor
Released December 4, 2007
