Clear Channel Outdoor Unveils 6-Sheet Digital Advertising Panels for Bacardi Campaign
Clear Channel Outdoor UK's innovative Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK. The pioneering displays will feature a two-month Bacardi digital campaign at locations in Brighton, Leeds and Edinburgh.
The panels feature bespoke content that ties in with the Bacardi brand's new product-focused campaign.
The 'High Bright' screens, made by Esprit Digital - the brains behind London Underground's digital escalator panels - incorporate Esprit's ImageFlow(TM) technology, which allows advertisers to display an image clarity never seen before in this environment.
According to Simon Wardell, Head of Create at Clear Channel Outdoor: "We are always looking to push the boundaries of outdoor advertising at Create and on this occasion we have worked with Bacardi, Kinetic, Universal McCann, Rainey Kelly, Grand Visual and Esprit to deliver a stand-out, long-term campaign on a new digital platform that we will be looking to develop further in the future."
James Brenner, Development Director at Esprit Digital, said: "The creation of the screen and fast turn-around of the project marks the start of an exciting period of development for Esprit and our portfolio of products. We are delighted to be partnering Clear Channel Outdoor, the market leader in 6-sheet advertising, and we believe that the improved visual offering to advertisers will result in a massive change in the way the traditional 6-sheet is utilised."
The Bacardi campaign will also run across other outdoor formats, print, TV and digital, including www.bacardi.com.
To view a video of the digital campaign, visit www.clearchannel.co.uk/content.aspx?ID=265&ParentID=4&MicrositeID=0&Pa ge=1 (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
About Esprit Digital
Founded over 20 years ago, Esprit has consistently been at the forefront of screen technology. Initially specialising in LED displays, the company has supplied and installed nearly 10,000 units for every type of visual messaging application for such diverse organisations as Microsoft, Sony, The Pentagon, MoD as well as hospitals, schools and Councils throughout the UK. With the evolution of robust commercial LCD displays, Esprit has pioneered innovative solutions for digital posters and secured the CBS contract for the implementation of DEPs on the London Underground. In other market sectors Esprit has also been extremely active in promoting their new portrait 65'' digital posters for use primarily in shopping centres, bus shelters and airports.
About Clear Channel Outdoor in the UK
Clear Channel Outdoor UK is the United Kingdom's leading outdoor advertising company, providing more than 70,000 advertising opportunities across its four premier brands: Clear Channel Billboards, Clear Channel Adshel, Clear Channel Pinnacle and Taxi Media. Clear Channel Adshel is the UK's leading supplier of 6-sheet advertising with 65% of the UK roadside 6-sheet market. Clear Channel Adshel offers point of sale opportunities at Sainsbury's and Somerfield supermarkets and in over 80 UK shopping centres as well as advertising at music venues and universities. Clear Channel Adshel also offers sites at Birmingham International Airport. Clear Channel Billboards is the market leader in 96 sheet billboards and provides a national offering of 48 sheet billboards across the United Kingdom and Ireland. Clear Channel Pinnacle offers premium advertising on over 200 special high-profile sites such as London's Cromwell Road and M4 Towers as well as banner advertising on sites including Fort Dunlop in Birmingham.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com.
Source: Clear Channel Outdoor
Released June 27, 2007