Clear Channel Wins Landmark Large Format Contract in Glasgow
Following a competitive tender, Glasgow City Council has awarded Clear Channel Outdoor UK the nine year contract to develop and operate what the City describes as "Landmark advertising on island sites and roundabout locations in Council ownership".
The 10 Gateway Locations will comprise substantial, bespoke-designed, architectural structures housing large-format backlit displays at key sites in the City such as Anniesland Cross, Castle Street and Barrhead Road.
The award will complement Clear Channel Outdoor's existing portfolio of bespoke landmark structures such as Wandsworth Bridge Roundabout, Chester Road Roundabout in Manchester and The Millenium Arches in Birmingham.
For this project, Clear Channel Outdoor has placed the design brief with the Mackintosh School of Architecture in Glasgow, which takes its name from Scotland's most famous architect, Charles Rennie Mackintosh. The School plays a pivotal role in the creative community and industries of Glasgow, Scotland and beyond and its selection reflects Clear Channel Outdoor's commitment to creating the highest quality structures in the City.
Barry Sayer, CEO of Clear Channel Outdoor UK, said: "We are delighted to have been chosen as Glasgow's partner in this exciting and prestigious project. Whilst we also participated in the other tender for more traditional billboard advertising this was the one we really saw as representing the future of outdoor advertising in the City."
A Glasgow City Council spokesman said: "Glasgow City Council is delighted to be working with Clear Channel Outdoor on this high profile contract. We are confident that, working with the Mackintosh School of Architecture, they will produce something which will add real value to Glasgow's urban landscape while showcasing the design capabilities we have right here in the city."
About Clear Channel Outdoor in the UK
Clear Channel Outdoor UK is the United Kingdom's leading outdoor advertising company, providing more than 70,000 advertising opportunities across its four premier brands: Clear Channel Billboards, Clear Channel Adshel, Clear Channel Pinnacle and Taxi Media. Clear Channel Adshel is the UK's leading supplier of 6-sheet advertising with 65% of the UK roadside 6-sheet market. Clear Channel Adshel offers point of sale opportunities at Sainsbury's and Somerfield supermarkets and in over 80 UK shopping centres as well as advertising at music venues and universities. Clear Channel Adshel also offers sites at Birmingham International Airport. Clear Channel Billboards is the market leader in 96 sheet billboards and provides a national offering of 48 sheet billboards across the United Kingdom and Ireland. Clear Channel Pinnacle offers premium advertising on over 200 special high-profile sites such as London's Cromwell Road and M4 Towers as well as banner advertising on sites including Fort Dunlop in Birmingham.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com.
Source: Clear Channel Outdoor
Released June 14, 2007